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People of Preston

People of Preston is a campaign I created to share the stories behind the faces that have shaped Western Kentucky University’s Raymond B. Preston Health and Activities Center over the years. These are the regular patrons and students who make up the face of the facility. This campaign allows for campus recreation program to build relationships with already loyal members enabling them to connect with even more of the community.

https://www.wku.edu/imrec/memberships/peopleofpreston/index.php

The first edition to the People of Preston series.

The first edition to the People of Preston series.

We reached 3,197 people strategically targeting an audience that lived in Kentucky, aged 18-44 and were predominantly women.

Martin Turnley's transformation story was by far our best-performing post.

Martin Turnley's transformation story was by far our best-performing post.

We received 42 new followers from the post on Facebook, and increased our page views by 61% for the month and increased our post engagement by over 3000% for the month. His post alone was seen by 25,600 people and shared by 110.

https://spark.adobe.com/page/ymWQchSffOgAU/

Our February edition went well with Valentine's day and showcased the facility's "swolemates."

Our February edition went well with Valentine's day and showcased the facility's "swolemates."

The post reached 465 people on Instagram with 65 engagements and 1,068 people reached on Facebook. Both numbers were significantly higher than the social media account averages.

https://spark.adobe.com/page/DEoHh4qe2syTd/?fbclid=IwAR3jLzAgf5Zq6swfk4YoeeLnOxKDU8USGQz935_sRnPzZWOc6rp6Wux85LY

People of Court 1

People of Court 1

When analyzing the analytics, we realized our main demographic being on a college campus was not engaging with our content. People of Court 1 aimed to reach students. The post reached about 650 people most of them being students or recent alumni of WKU. We had also hit yet another untapped audience demographic — men.

https://spark.adobe.com/page/UIfJoPEhawukD/

Each story requires photos, video and writing every month to then be packaged into a custom website.

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