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25-Year Milestone Campaign

The Raymond B. Preston Health and Activities Center celebrated their 25th Anniversary at Western Kentucky University. Since 1992, the Preston Center has experienced many developments such as adding a 15,000 square foot fitness center, new programs, services, and developing innovative ways to engage with students to create awareness of health and wellness. This is snapshot into the marketing campaign used to invite alumni and loyal Preston Center patrons to celebrate the milestone with us.

This included creating videos highlighting the history of the Preston Center, designing T-shirts, designing a Christmas ornament for fundraising, and designing promotional posters to inform the public of our event.

The 25-Year milestone was a collaborative effort that started with branding.

The 25-Year milestone was a collaborative effort that started with branding.

This design led us through all other future designs. This overall logo was designed by Tatum Brandt.

Raymond B. Preston Center's 25th Year Anniversary

In honor of the Preston Center's 25th Year Anniversary at Western Kentucky University, we are showcasing all of the areas and services offered at our facility ranging from our fitness center, natatorium, free Group X classes, outdoor recreation program and so much more.

Membership day was an effort to reward the current patrons and recruit even more.

Membership day was an effort to reward the current patrons and recruit even more.

This was a form of digital signage that played throughout the building advertising Membership Day, honoring the Preston Center patrons. The design encompasses both the past and present with an archived scanned photo faded into the background combined with the current logo in the foreground of the image.

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Ornament design sketch created with a 3D printer and sold around the holiday season to conclude the marketing campaign for the semester.

Ornament design sketch created with a 3D printer and sold around the holiday season to conclude the marketing campaign for the semester.

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